Digital CampaignOfficer, Communications

Company Details

Nonpartisan champion of electoral reforms that give voters greater choice, a stronger voice, and a representative democracy

fairvote Fair Vote

FairVote (FV), headquartered in Takoma Park (near) near the metro, is a 501(c)3 nonprofit organization. Our mission is electoral reform that give voters greater choice, a stronger voice, and a more representative democracy. Since 1992, FairVote has been the national leader in
developing and distributing the educational tools and analysis necessary to increase public appreciation of the value of ranked choice voting (RCV).
FairVote is experiencing a surge of interest in its mission, with new resources that position us for major growth and impact. With new senior leadership and attention to building a strong and healthy organization with the potential to transform American democracy, we are looking for a
leader who is an agile change management lead to join our team as we are poised for growth in the coming year.
Position Summary
This role will create all daily social posts, implement digital advertising campaigns and will engage members of the FairVote’s email and mobile lists, and community.
FairVote places great emphasis on the role of digital communications in framing the debate on its issues, building support, and increasing the impact of its work. The Digital Campaign Officer (DCO) works closely with the Communications team and is responsible for promoting FairVote’s mission, its programs through multi-faceted outreach campaigns over email, text and other digital channels. Additionally, the Digital Campaign
Officer and Communications team are accountable for growing our email and text lists and experimenting with content-driven campaigns in order to grow supporters and convert donors and activists.
Reporting to the Deputy Director of Communications, the DCO will help execute email and text campaigns on priority issue areas across the organization with direction and support from their team. The DCO will work closely with their team leads to produce and deploy campaigns that increase the number of FairVote supporters and donors, expand engagement with these audiences and support the organization’s policy goals through targeted advocacy efforts.
Essential Duties and Responsibilities
Lead implementation of digital campaigns that include creating content such as videos
and graphics for social media, targeted email engagements and newsletters.
Create a ladder of engagement for FairVote members.
Create and implement advertising campaigns on social platforms including Twitter, YouTube and Google.
Invest in members and incentivize donor or activist behavior through the use of swag and social media campaigns
Create innovative plans to test and repeat
secure messaging and increase membership and
a strong narrative of change that gives reasons for people to donate.
Knowledge, Education, and Experience
● +3 of years of experience with relevant work experience in digital media buying, strategic communications, or issue, political or labor organizing.
● Bachelor’s degree in marketing, communications, digital advertising preferred
● Experience working for a digital and/or advertising firm required.
● Experience with optimization of digital ads required.
● Understanding of digital advertising best practices and trends
● Extremely detail-oriented and self-motivated
● Experience in demand side platforms and social media ad buying interface.
● Fluency in social media performance metrics and Facebook Insights and Ads Manager.
● Knowledge of retargeting/remarketing, display, and rich media/video advertising.
● Ability to problem-solve and make decisions in real time in a fast-paced environment.
● Self-starter with the ability to manage workflow independently as well as collaboratively.
● Strong organizational skills and careful attention to detail
FairVote offers a competitive compensation package. Salary is based on the position’s requirements, candidate’s qualifications, internal equity and external competitiveness.
To Apply:
Interested candidates should send application materials to Requested application materials for this role includes cover letter, resume and a sample of recently developed content relevant to the requirements of this role.
FairVote is an equal opportunity employer and welcomes candidates from diverse backgrounds.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, or protected veteran or disabled status and will not be discriminated against. Candidates must be employable in the US as required by the Department of Homeland Security.

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