Digital Director

Company Details

amymcgrathky Amy McGrath for Senate

Responsibilities and duties:

  • Oversee digital fundraising program, including email, direct-to-donate ads, and other revenue sources, in concert with outside firm.

  • Devise and execute digital messaging strategy to authentically convey candidate’s voice and message in coordination with communications and other departments.

  • Manage vendors, consultants, and department staff toward messaging, fundraising, mobilization, and other goals.

  • Evaluate performance of different content and messaging across platforms to make recommendations on what the campaign should be doing next.

  • Work with creative department to develop audio, video, and other content for campaign channels.

  • Find new ways to use email, social media, broadcast SMS, and other digital tools to win election.

  • Monitor social media for relevant news and organic opportunities for engagement.

Preferred experience and skills:

  • At least 2 years or 1 cycle managing a campaign or similarly-sized organization’s digital operation.

  • Experience running a campaign or similarly-sized organization’s email, paid, and social media programs.

  • Knowledge of tactics and platforms, including ActionKit, Tatango, and ActBlue.

  • Understanding of HTML and CSS.

  • Ability to write compelling copy on tight deadlines.

  • Attention to detail and consistency.

  • Ability to manage multiple complex projects working with partners across departments.

  • Understanding that campaign jobs are never 9-to-5.

To apply, please send your resume and cover letter to with “Digital Director” in the subject line.

Amy McGrath for Senate is committed to diversity among its staff, and recognizes that its continued success requires the highest commitment to obtaining and retaining a diverse staff that provides the best quality services to supporters and constituents. Amy McGrath for Senate is an equal opportunity employer and it is our policy to recruit, hire, train, promote and administer any and all personnel actions without regard to race, color, sex, religion, age, sexual orientation, gender identity or expression, marital or parental status, creed, national origin, citizenship status, disability, medical condition, pregnancy, ancestry, genetic information, military service, veteran’s status or any other protected category under local, state, or federal law. Amy McGrath for Senate will not tolerate any unlawful discrimination and any such conduct is strictly prohibited.

To apply for this job email your details to